Pumpkin Spice Lat-YAY

Truth be told, Pumpkin Spice Latte or PSL is a season defining milestone. A great fall is marked by changing foliage color, dominant orange hues everywhere and in everything, air becoming crisp, weather becoming cozy, Halloween (the loveliest amongst all autumnal manifestations) and last but not the least- Pumpkin Spice! This awesome formulation may as well be called sunshine dust, since it makes everything so much better. From lattes to frosted cereals, nothing can escape its gustatory magic.

Starbuck’s PSL is the indisputably reigning monarch in the domain of autumn special beverages, and rightly so. Its delicious masala comprising of nutmeg, cloves and cinnamon in the rightful proportion give the PSL its flavor and aroma. So much so, that this hot beverage takes over the entire market in a big tidal wave upon its release. Attempts have been made to replicate the formulation, but trade secrets are called so for a reason. Copycat PSL’s have attempted to dethrone the Starbuck’s version, but they only end up popularizing the latter.

Let us crunch some numbers here to see how famous and popular the PSL really is. It is available in more than 50 countries, rakes in about $1.4 billion (no pun intended) annually, according to some…